WMF make really good boning knives
McCann Worldgroup Bangkok show how effective WMF Boning Knives are with these two new print executions.Chief Creative Officer: Martin Lee, Creative Director: Supachai Toemtechatpong, Art Director: Lerdpong Jaturontrasame, Copywriter: Kittisak Prechapanich, Production Company: Illusion, Bangkok.
I don't know what's more gross...this pathetic urge to do anything in the search of an award (which isn't coming btw) or this lame idea.
Don't you guys know anything about tone and manner?
I own a WMF knife but it sure as hell doesn't do what you're suggesting.
In which magazines would i see these ads?
A knife company paid what would have to be an exhorbitant production budget?
Who is the target market?
Really?
It shouldn't be winning any awards but such standards of ads will always be made for them especially Cannes, they wouldn't care about tone and manner, whichever ads that have the highest wow factor wins a lion or two, sad but true. Those judges especially most of those Cannes judges would think that it is great art, look at those execution, wow therefore a great ad.
Just the sort of ad you want to see between the pages of top notch food photography of a culinary magazine.
I love to see which bona fide magazine will allow this gross ad in.
Martin you used to be such a nice boy...I still remember your classic ad to make buildings more user friendly for disabled people.
"This man was crippled by an architect." laid over a stark b&w picture of a guy in a wheelchair staring up at a daunting staircase without a wheelchair ramp.
That was some crackin shit mate...what's all this nonsense? It's been going on for a while now.
Or your Nike:
Who says you can't run away from your problems?
Brilliant tone of voice. Worthy and Inspiring.
This gave me a boner.
Say what you will, but the team can still make a killing at the awards show if they send to craft categories. I can't wait to hear the debate.
great photo retouching, bad taste though.
Whichever digital imaging artist endured sleepless nights (I trust you were paid full price, chaps : P), good effort.
But this whole heavily-retouched (or heavily-illustrated, in the case of the evil mosquitoes) visual gag thing is starting to feel very 90s. What if your next entry was an actual, low-cost but brilliant, on-brand, way to sell a niche product like this?
More and more, even award judges are looking for sharper thinking (no pun intended) than an off-strat visual print gag.
It boggles my mind trying to figure out why the animals 'vomit' up their bones so cleanly. Is there a Thai saying that leads to this idea? And what has it got to do with boning knives?