The world has less time than you think
July 3 2012, 11:37 am | | 8 Comments
This print campaign from BBDO India for White Collar Hippies urges you to travel the world and do it now before it is too late.
Credits – Chief Creative Officer: Josy Paul. Executive Creative Director: Rajdeepak Das.Creative Directors: Sandeep Sawant, Rajdeepak Das, Josy Paul. Art Director: Sandeep Sawant. Copywriter: Yohan Daver.
8 Comments
THis has got to be one of the most farfetched assumptions for why someone would want to travel…because the world might end???? Really? And that line TRAVEL NOW is a real cringer.
I can’t see this travelling far at any award shows. Which is a shame since I presume that is exactly why it was made.
‘Edgy’ idea in search of a product to tag onto the end. They should have kept looking.
It is nearly all over isn’t it. This is what our industry has come too. We blew it gentlemen, we just blew it all away.
What can you say about a Creative Chief who approves ads like these? Can’t blame the team, it’s their job to throw up shit ideas….the CD is the one responsible for greenlighting them.
Headline: How to make a scam ad in 5 seconds.
Visual: Youtube screengrab with creative bloke doing some doodle.
Tagline: The world has less time left. Travel now.
Logo
I peaked about five years ago. Now this. WE can do BETTER!!!
So many negative comments to bring people down. Don’t listen to your detractors, listen to me instead. I think your proposition is fresh and I think it’s fantastic. It’s the awards seasons – no one will say good things about other people’s work.
I love it 😀