APPIES sees 15 winning entries from 8 markets

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Screen Shot 2012-07-31 at 11.54.47 AM.pngThe APPIES has announced the winners of the 10 Gold Medals and 5 Silver Medals from their 
two-day festival of the best marketing ideas in Asia-Pacific, held last week in Singapore. The winners were selected from 100 shortlisted entries showcasing 48 global brands
submitted this year.

Leanne Cutts, VP, Marketing for Kraft Foods Asia presided as the Chief Judge at the APPIES. Congratulating the winners, she said, “We were delighted by the representation of the different agencies from different places at the APPIES this year. The campaigns made us laugh and made us cry… We had a lot of fun. However, the ideas that really impressed us were those that spoke to both the head and the heart.”

APPIES also handed out 5 Best Presenter Awards for the most compelling presentations and coherence of content.  For full list of winners, see below.

APPIES also saw growth in delegate numbers as marketing professionals from across APAC witnessed live presentations of award-worthy campaigns representing 6 broad categories: Food & Beverage, Non-Food FMCG, Consumer Durables, Business Services, Consumer Services and Pro-Bono/Government/Cultural.

“This year the APPIES showcased the best of storytelling with campaigns that
 had drama, suspense, emotion, humour and depth. But behind every story showcased
in the winning entries, there was a clear business focus and excellence in planning, implementation and most of all, effectiveness. It was this fusion of ‘big idea’ creativity, heartwarming narratives and outstanding commercial success that was awarded and celebrated at APPIES 2012.” said Ms Goh Shu Fen, Chairperson of the APPIES and Co-founder & Principal of R3.

Campaign: Pass it on

Category: Pro-Bono/Government/Cultural

Advertiser: Sri Lanka Eye Donation Society

Country: Sri Lanka

Agency: Leo Burnett Solutions Inc., Sri Lanka

Campaign: Saffola Oats, ‘Do More with Oats’

Category: Food & Beverage

Advertiser: Marico India

Country: India

Agency: McCann Worldgroup, India

Campaign: Student Suicide Prevention Drive

Category: Pro-Bono/Government/Cultural

Advertiser: Maitri Foundation, Mumbai,

Country: India

Agency: McCann Worldgroup, India

Campaign: The Web Is What You Make Of It

Category: Consumer Services

Advertiser: Google

Country: Singapore

Agency: BBH Asia Pacific, Singapore

Campaign: Curious Holiday Inn-cidents

Category: Consumer Services

Advertiser: IHG (Holiday Inn)

Country: China

Agency: Ogilvy & Mather Shanghai, China

Campaign: Idea 3G

Category: Consumer Services

Advertiser: Idea Telecom

Country: India

Agency: Lowe Lintas & Partners, India

Campaign: Ong & Raj

Category: Pro-Bono/Government/Cultural

Advertiser: Health Promotion Board

Country: Singapore

Agency: DDB Worldgroup, Singapore

Campaign: The OFW Project

Category: Food & Beverage

Advertiser: The Coca-Cola Export Corporation

Country: Philippines

Agency: The Coca-Cola Export Corporation

Campaign: Shave Sutra – Or, How To Turn A Mundane Solitary Chore Into Pleasurable Duet

Category: Non-Food FMCG

Advertiser: P&G India

Country: India

Agency: BBDO India

Campaign: The Royal Project

Category: Consumer Services

Advertiser: Sizzler (Minor Food Group)

Country: Thailand

Agency: Y&R Thailand

The 5 Silver Medals went to the following campaigns:

Campaign: Parachute Advansed Body Lotion – Making touch the language of love

Category: Non-Food FMCG

Advertiser: Marico India

Country: India

Agency: McCann Worldgroup, India

Campaign: Tiger Blue Xmas

Category: Food & Beverage

Advertiser: Vietnam Brewery Limited

Country: Vietnam

Agency: Leo Burnett Vietnam

Campaign:  Tide Collars

Category: Non-Food FMCG

Advertiser: P&G International Operations Pte. Ltd., Singapore

Country: India

Agency: Leo Burnett, Mumbai, India

Campaign: New House? Or New Furniture?

Category: Consumer Services

Advertiser: DFI Home Furnishings Taiwan Limited

Country: Taipei

Agency: Ogilvy & Mather Advertising, Taipei, Taiwan

Campaign: Meetha at home!

Category: Food & Beverage

Advertiser: Cadbury India

Country: India

Agency: Presenter: Ogilvy & Mather, India

APPIES 2012 also saw 5 presenters clinching the Best Presenter Awards. They were:

1. Kittipong Veerataecha: Chief Strategy & Innovation Officer, Y&R Thailand

2. Jaideep Kibe: Coca-Cola Sparkling Category Director, The Coca-Cola Export Corporation, Philippines

3. Luke Nathans: Regional Development Director, APAC, iris Worldwide, Singapore

4. Dhiren Amin: Group Planning Director, McCann Worldgroup India

5. Yousuf Rangoonwala: Brand Partner (Planning), BBH India Pvt Ltd