APPIES sees 15 winning entries from 8 markets

Screen Shot 2012-07-31 at 11.54.47 AM.pngThe APPIES has announced the winners of the 10 Gold Medals and 5 Silver Medals from their 
two-day festival of the best marketing ideas in Asia-Pacific, held last week in Singapore. The winners were selected from 100 shortlisted entries showcasing 48 global brands
submitted this year.

Leanne Cutts, VP, Marketing for Kraft Foods Asia presided as the Chief Judge at the APPIES. Congratulating the winners, she said, "We were delighted by the representation of the different agencies from different places at the APPIES this year. The campaigns made us laugh and made us cry... We had a lot of fun. However, the ideas that really impressed us were those that spoke to both the head and the heart."
APPIES also handed out 5 Best Presenter Awards for the most compelling presentations and coherence of content.  For full list of winners, see below.

APPIES also saw growth in delegate numbers as marketing professionals from across APAC witnessed live presentations of award-worthy campaigns representing 6 broad categories: Food & Beverage, Non-Food FMCG, Consumer Durables, Business Services, Consumer Services and Pro-Bono/Government/Cultural.

"This year the APPIES showcased the best of storytelling with campaigns that
 had drama, suspense, emotion, humour and depth. But behind every story showcased
in the winning entries, there was a clear business focus and excellence in planning, implementation and most of all, effectiveness. It was this fusion of 'big idea' creativity, heartwarming narratives and outstanding commercial success that was awarded and celebrated at APPIES 2012." said Ms Goh Shu Fen, Chairperson of the APPIES and Co-founder & Principal of R3.

Campaign: Pass it on
Category: Pro-Bono/Government/Cultural
Advertiser: Sri Lanka Eye Donation Society
Country: Sri Lanka
Agency: Leo Burnett Solutions Inc., Sri Lanka

Campaign: Saffola Oats, 'Do More with Oats'
Category: Food & Beverage
Advertiser: Marico India
Country: India
Agency: McCann Worldgroup, India

Campaign: Student Suicide Prevention Drive
Category: Pro-Bono/Government/Cultural
Advertiser: Maitri Foundation, Mumbai,
Country: India
Agency: McCann Worldgroup, India

Campaign: The Web Is What You Make Of It
Category: Consumer Services
Advertiser: Google
Country: Singapore
Agency: BBH Asia Pacific, Singapore

Campaign: Curious Holiday Inn-cidents
Category: Consumer Services
Advertiser: IHG (Holiday Inn)
Country: China
Agency: Ogilvy & Mather Shanghai, China

Campaign: Idea 3G
Category: Consumer Services
Advertiser: Idea Telecom
Country: India
Agency: Lowe Lintas & Partners, India

Campaign: Ong & Raj
Category: Pro-Bono/Government/Cultural
Advertiser: Health Promotion Board
Country: Singapore
Agency: DDB Worldgroup, Singapore

Campaign: The OFW Project
Category: Food & Beverage
Advertiser: The Coca-Cola Export Corporation
Country: Philippines
Agency: The Coca-Cola Export Corporation

Campaign: Shave Sutra - Or, How To Turn A Mundane Solitary Chore Into Pleasurable Duet
Category: Non-Food FMCG
Advertiser: P&G India
Country: India
Agency: BBDO India

Campaign: The Royal Project
Category: Consumer Services
Advertiser: Sizzler (Minor Food Group)
Country: Thailand
Agency: Y&R Thailand

The 5 Silver Medals went to the following campaigns:

Campaign: Parachute Advansed Body Lotion - Making touch the language of love
Category: Non-Food FMCG
Advertiser: Marico India
Country: India
Agency: McCann Worldgroup, India

Campaign: Tiger Blue Xmas
Category: Food & Beverage
Advertiser: Vietnam Brewery Limited
Country: Vietnam
Agency: Leo Burnett Vietnam

Campaign:  Tide Collars
Category: Non-Food FMCG
Advertiser: P&G International Operations Pte. Ltd., Singapore
Country: India
Agency: Leo Burnett, Mumbai, India

Campaign: New House? Or New Furniture?
Category: Consumer Services
Advertiser: DFI Home Furnishings Taiwan Limited
Country: Taipei
Agency: Ogilvy & Mather Advertising, Taipei, Taiwan

Campaign: Meetha at home!
Category: Food & Beverage
Advertiser: Cadbury India
Country: India
Agency: Presenter: Ogilvy & Mather, India

APPIES 2012 also saw 5 presenters clinching the Best Presenter Awards. They were:

1. Kittipong Veerataecha: Chief Strategy & Innovation Officer, Y&R Thailand
2. Jaideep Kibe: Coca-Cola Sparkling Category Director, The Coca-Cola Export Corporation, Philippines
3. Luke Nathans: Regional Development Director, APAC, iris Worldwide, Singapore
4. Dhiren Amin: Group Planning Director, McCann Worldgroup India
5. Yousuf Rangoonwala: Brand Partner (Planning), BBH India Pvt Ltd

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