Publicis pushes Nescafe in Malaysia

Nescafe1.jpgNescafe has launched a new, fully integrated campaign across Malaysia for Nescafe Classic. The campaign, featuring TV, print, radio, OOH and POSM, was created by newly appointed Publicis Malaysia and aims to continue to drive the relevance of the daily coffee moment and introduces a new advertising line of 'Nescafe. Lets See What Develops'.

The advertising picks up on a series of situations where Nescafe creates a shared moment; a shared Nescafe moment that becomes the catalyst for a new, fresh take on the world. The TV executions include storylines of a rained-out roti-man, a distressed teenager and boss facing a resignation of a staff member where a moment created by Nescafe reframes the situation. 
"Nescafe is a much loved brand in Malaysia and as category leader we aim to continually engage consumers in the role Nescafe and the 'Nescafe moment' can play in their lives", said Don Howat, Nescafe Malaysia, Business Executive Manager.  

Nescafe2.jpgNescafe has also launched a new campaign for its Nescafe Brown and Creamy 3 in1 product, also through Publicis Malaysia. Entitled 'Sweet Love', the new campaign also features TV, print, radio, OOH and POSM and uses the celebrity, Aflin Shauki, as a modern day cupid, match-making couples by using Nescafe Brown and Creamy as the ice breaker. The campaign also uses the line 'Nescafe. Lets See What Develops'.

"We all share big ambitions for Nescafe in Malaysia", said Dean Bramham, SEA CEO for Publicis, "We aim to create a big brand idea that encapsulates all of Nescafe's wide portfolio of products and many experiences to connect with our consumers in a very real and emotional way," said Bramham.


Wasn't that Polaroid's tagline? said:

And is it running as the grammatically wrong "lets see what develops" or the correct "let's see what develops? The line from Philippines was better: "Why not?" Why not use that?

Ad lover said:

Watched it on tv, quite heart warming, not so new in terms of proposition though.

SugarCube said:

It's...normal. You're aiming for effectiveness awards right?

Unsweetened said:

Let's hope so, SugarCube. A lot of agencies would be well advised to do effective work in these hard times, and effectiveness awards ain't nothing to sneeze at, ever.

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