New York Lottery's MegaMillions gives Zombies a reason to live in new spot via DDB New York

Screen shot 2012-07-14 at 6.57.13 AM.jpgAs zombies take over New York, three civilians battle to keep their flesh and brains from being eaten. But they're no match for the undead horde -- until it hears how big the lottery's jackpot has gotten.

The spot, via DDB New York - whose chief creative officer is former M&C Saatchi Singapore ECD Matt Eastwood - features original music by Adam Schlesinger of Fountains of Wayne.

VIEW THE SPOT

5 Comments

Truth well told said:

Only brain-dead zombies dream of gazzilion-to-one shots as a key pillar for financial planning.
Great insight! insult your customers.
The ad isn't a scam.
The product is.

Medulla Payne-Oblangata said:

Ouch! Truth hurts. But in all honesty, Eastwood and his team have a thought behind this spot - the huge jackpot money gives even brain-dead zombies a reason to live.
And they did this in a fun way. The production is really massive so this has to be real work. Is the thought fresh for its category? Is it creative enough to win a metal or two?
If you ask me, it still stands a chance in the right categories.

Name Not Optional said:

I would have done something where you have the three people hopelessly outnumbered and cornered surrounded by hundreds of zombies. They're only ordinary people after all they're toast. Then the news saying the Mega Millions Lottery is its biggest ever in recorded history. The three people look at each other and suddenly realize they could win it...if only they survived. They go into a super mode "ala the movie Limitless" and find unique and creative ways to escape the clutches of the zombies.

The TVC as it is, is really bad...embarrassing actually.

It's retail said:

Its not bad for retail. Not terrific, but not bad. The offer is hero and it has some cut through.

The budget may have been 10 x what a brand spot costs in Asia - if we ever did brand spots that is - but it is still retail.

It's not the budget said:

True, it's retail, but this is atrociously unfunny and very iffy communication-wise. Ironic, seeing as lottery briefs in the USA have generated much admired (and much awarded) work for years. Rather than blowing a wad of client cash on this turkey, the agency should have done something more hard-working, or just screwed TV altogether.

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