Lowe Vietnam’s Stitch picks up Huda Beer

Lowe Vietnam’s specialist through-the-line division, Stitch, has been awarded creative duties for local brand Huda Beer, by Carlsberg’s Hue Brewery Ltd. Stitch will carry out a countrywide, full services campaign for the beverage.

Ho Quoc Thinh, Marketing Director, Hue Brewery Ltd comments: “Being one of the big and important companies within the Carlsberg Group, Hue Brewery is focused on brand building initiatives. This is the first time we’re partnering Lowe Vietnam and we highly appreciate the new campaign idea for Huda being developed by Lowe Vietnam. We hope this will help build our brand throughout Vietnam, and look forward to a long term partnership with Lowe”.

Giao Phan, General Manager at Stitch adds: “Working with ambitious local clients is what steers Stitch. Huda beer is a strong local brand with a deep heritage. We look forward to laying the foundations for the brand to realize their nationwide growth plans”.