Directions for active people

100_BANGKOK TO ROME.jpgIn new print work Publicis Singapore give directions for 100 Plus Isotonic Drink consumers.

Executive Creative Director: Ajay Vikram. Copywriter: Tony Ting. Art Directors: Xiulu Chua, Kris Ng. Illustrator: Xiulu Chua.


As done by Lucozade... said:

...back in the days when a black US President was still impossible.

Rusty Iron Spike said:

'Directions for Active People' is your proposition? That's it? And you show directions? So straight forward! But nice art direction though.

Albert Scamus said:

Love it, at first glance appears to be a comeback by Neil French. Upon closer inspection, a dud.

ad lover said:

straight forward idea with meaningless art direction.

rehash said:

This was a One Show winner 2 years back for Volkswagen Brazil. Even the art direction's the same.

observer said:


French Maid said:

For a moment, my heart skipped a bit when I saw the ads. It looked like something Neil French would have done from afar (he has got his own signature look). I don't know about you, but I miss his creativity.

By the way, is it just me or you feel the same way too? The comments in this website sometimes sounded like they came from him. Hmm...maybe one of his prodigies made those comments. The apples don't fall very far from the tree.

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