Bestads Top 6 of the Week reviewed by Andrea Stillacci, president, HEREZIE, Paris

"If I could do it again, I'll do it differently". Axe celebrating manhood through the post puberal, acne filled, masculine insecurity we all have been through. It was time to see such an insightful twist in Axe's strategy. High school corridors will never be the same.
Do you remember the exciting voyeuristic universe of Hitchcock's 'Rear Window'? Well, forget it. Mr Curtain is here to protect everyone's kinky privacy and this campaign shows it in such an unexpected and perfectly crafted way.

For once, the use of personal data doesn't push the 'irritating' button. This idea for Fontvieille brings together emotional clues and practical infos helping the customer to imagine that place as 'his' place. And this is exactly what we all do when we are in the delicate and sometimes painful process of Interactive.jpg
buying a house.

Nissan Leaf 'The World's Cheapest Taxi Rank'. Shame we don't have that in Paris.

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