Will Australia go all the way with R/GA?

Screen shot 2012-06-01 at 11.58.57 AM.jpgScreen shot 2012-06-01 at 12.15.36 PM.jpgFollowing its inclusion on the prestigious Qantas roster, CB has contacted New York-based Nick Law, R/GA's chief creative officer, who was in Sydney last week.

Law told CB he is delighted to be on the roster and assures us that it won't be too long before R/GA opens up a Sydney office. CB guesses to will be early next year.

Rob Greenberg (above right, with Law in the latest print issue of Campaign Brief), R/GA chairman, CEO and global chief creative officer, first revealed plans for a Sydney office in an exclusive live video interview with CB during D&AD week in London back in April.


Glow Burl said:

Interesting that distances no longer matter when it comes to shifting accounts. An Ireland-only agency wins Tiger, an Asian-based beer (though yeah, it has a UK office). An American-born interactive outfit with a very small network gets a little chunk of Quantas.

Merit triumphs over miles. This may be a good thing, though if R/GA sets up a Sydney outpost it will help them (operationally) quite a lot with Quantas, I would guess.

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