Unilever Food Solutions awards McCann Worldgroup digital duties in Indonesia
McCann’s Worldgroup Indonesia’s digital marketing division, McCann Digital Jakarta, has been entrusted with Unilever’s Food Solutions Business, along with two of its key brands, Cif and Kecap Bango.
McCann Digital has been tasked with strategy development and creative implementation to elevate the digital presence of the Unilever brands, across a full range of responsibilities, including CRM, website, apps and social media.
Unilever Food Solutions (UFS) collaborates closely with catering businesses and chefs, to provide products, expertise and ideas to help them find the inspiration they need to satisfy their guests every day. Focusing on the Hotel, Restaurant and Canteen (HoReCa) sector of the industry, the agency has been tasked with designing a digital CRM program and interface to support UFS in developing deeper relationships with their clients.
McCann will work with Unilever to develop a holistic digital campaign for Cif’s portfolio of cleaning products, to drive greater product awareness and familiarity amongst Indonesia’s increasingly health and hygiene conscious consumers.
Kecap Bango is the leading soya sauce in an intensively competitive market, and Unilever has tasked McCann Digital with revitalising the brand, strengthening its relevance and inspiring excitement amongst Indonesian consumers.
Fachry Badry (pictured above) head of McCann Digital, Jakarta, commented; “As a market, Indonesia offers brands huge potential for growth, with some 240 million shoppers who are trading up in terms of household products as more become readily available and within financial reach. Our challenge is therefore to drive a deeper level of engagement with these brands.
“With social now integral to many Indonesian’s everyday lives (Indonesia is the world’s fourth largest Facebook and sixth largest Twitter market), we have designed the Bango website with social at its core to increase consumer accessibility to the brand. A ‘foodapedia’, users are invited to upload content and join the conversation via the site or integrated apps, allowing them to engage with Bango where and when they choose.”
2 Comments
Why are we reading this on a creative blog?
Calm down, mate. The front page alone of this blog has about half a dozen entries that are of this nature (and I’m excluding people moves, entry deadlines, etc.) Just don’t click on them, or go click on BestAds or AOTW instead?