The evolution of some tough stains

Breeze_Chocolate-s.jpgOver the years, stains have become far more complex and tougher to remove. Whereas chocolate used to be made mainly from milk and cocoa, today its a complicated blend of preservatives, dyes and enhancers.

To illustrate this, Lowe Singapore designed a series of posters and press ads for Breeze Liquid, showing the progression of how stains have evolved.
Credits - Chief Creative Officers: Dominic Stallard, Clinton Manson. Creative Director: Lisa Glasgow, Art Directors: Liong Khoon Kiat, Loh Seow Khian. Digital Imaging: Suon Oon (Wishing Well). Photographer: Jeremy Wong (Nemesis Picture).

Breeze_OrangeJuice-s.jpgBreeze_Ketchup-s.jpgBreeze_IceCream-s.jpg




1 Comments

Marc said:

good thought. there are more components in a stain to fight against.

but the line doesn't say anything and the execution itself looks like 1978.

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