The evolution of some tough stains
June 6 2012, 10:20 am | | 1 Comment
Over the years, stains have become far more complex and tougher to remove. Whereas chocolate used to be made mainly from milk and cocoa, today its a complicated blend of preservatives, dyes and enhancers.
To illustrate this, Lowe Singapore designed a series of posters and press ads for Breeze Liquid, showing the progression of how stains have evolved.
Credits – Chief Creative Officers: Dominic Stallard, Clinton Manson. Creative Director: Lisa Glasgow, Art Directors: Liong Khoon Kiat, Loh Seow Khian. Digital Imaging: Suon Oon (Wishing Well). Photographer: Jeremy Wong (Nemesis Picture).
1 Comment
good thought. there are more components in a stain to fight against.
but the line doesn’t say anything and the execution itself looks like 1978.