TBWA\Singapore hires new creative group head with Kevin Sim joining from Malaysia

TBWA\Singapore has appointed a new Creative Group Head with Kevin Sim (left) joining the agency.

Sim brings more than two decades of advertising industry experience into the agency.

He joined the industry in 1990, specialising in design and art direction. His previous experience includes the position of Senior Art Director at Lowe & Partners Kuala Lumpur, where his work on key accounts like Kidzcare and Johnson & Johnson earned him significant recognition at awards such as the Kancils and Tambulis.

As Creative Group Head of TBWA\Singapore, Sim will manage creative output for the agency’s key clients, including the global Singapore Airlines account and Eveready.

“Kevin is ideas driven and media neutral, two key attributes that are hard to find in the industry today,” commented Mel Du Toit, Creative Director, TBWA\Singapore.

“He is one of Malaysia’s top art directors, so it’s great to have him on the other side of the Johor Strait,” Du Toit added.