TBWA\Hakuhodo China turned to Oxygen Content for their first ever Infiniti campaign for China
Directed by Matthias Zentner and entitled “Genesis”, this commercial highlights what would happen if one is given the power to create a car that meets our demands for performance, comfort and intelligence. The result is the Infiniti M.
The natural elements featured in the commercial depict the different attributes of the car’s composition: the waves and sea signify controlled power and performance, the harmonious interaction between the forest and the car’s interior conveys the relaxing spacious cabin while the cosmos symbolizes the intelligence of Infiniti’s advanced management system available on its dashboard and console.
Filmed on location in New Zealand and China, the commercial, created by TBWA\Hakuhodo China is a marriage of the different elements which are seamlessly brought together. Much of the driving footage was shot in Beijing while the nature shots were captured in the South Island of New Zealand at Queenstown, St. Bathans and Punakaiki on the north-west coast.
1 Comment
Hmmn, the commercial doesn’t reflects what was bullshitted up there.