Scarecrow Communications Mumbai appointed to creative duties for Justbooks

Raghu&Manish.jpgJustbooks Clc has appointed Scarecrow Communications as its creative agency. The account will be handled out of Scarecrow's Mumbai office.
The Bengaluru-based Justbooks is India's first and largest community library chain. Owned by Strata Retail & Technology Services and incubated and nurtured at IIM Bangalore, Justbooks is already present in 10 cities including Mumbai, Bengaluru, Pune and Hyderabad.

With over 6,00,000 books across different categories, Just Books offers a wide range of titles to its members in any age group. Aiming to expand across India, Justbooks incorporates proven retail practices, like warehouse backed operations with centralized inventory and new generation technology usage like cloud hosted infrastructure with RFID enabled touchpoints to meet the ultimate goal of every library - Get every book a reader and get every reader his/her book.
R. Sundar Rajan, Founder & CEO of JustBooks said, "We are excited to partner with Scarecrow in our attempt to redefine libraries as a new generation platform connecting books & readers. Building a brand around a traditional neighborhood service, can present lot of interesting challenges and we look forward to working with the creative team at Scarecrow in getting people back to reading."
Raghu Bhat, Founder Director, Scarecrow Communications (pictured left) said, "Justbooks is our first ever client from Bengaluru. This is a huge moment for Scarecrow. Being a book lover myself, it will be doubly satisfying if our campaigns succeed in making more people visit Justbooks, which has the most charming libraries I have ever seen."

Manish Bhatt, Founder Director, Scarecrow Communications  (pictured right) commented, "Reading is the only addiction that is healthy. We are grateful for this opportunity to encourage more people to take up the reading habit."

Arunava (Joy) Sengupta, Founder Director, Scarecrow Communications added, "Justbooks is a great concept and if handled well has the potential to become a real cult brand. And that's what excites me the most.'

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.