Save at lunch time while the sun shines

Emart.jpgIn partnership with Cheil Worldwide, retail giant Emart set out to increase sales during lunchtime, when sales traditionally decrease dramatically. The resulting idea was to give people a unique experience only available during lunch hours. Cheil Worldwide installed a "shadow QR code"a 3D model that turned into a functional QR code when the sun struck it between noon and 1pm creating an event called 'Sunny Sale'.

Passers-by were able to scan the QR code between the allotted hours and automatically link through to the 'Sunny Sale' mobile homepage for special offers including $12 coupons on items for home delivery. The 'Sunny Sale' event was initially launched in 13 locations and subsequently expanded to 36 locations across Seoul.


Fresh said:

Really fucking cool.

Hopefully it's more real than the Tesco Grand Prix scam.

wise said:

awesome idea!!

Sunny said:

Interesting to see whether the same question will arise as when other "shadow-based" outdoor ads were judged (McDonald's, WWF, Volkswagen, etc), i.e. "what happens when it's cloudy?"

This normally kicks off a heavy-duty microdiscussion of weather conditions in the offending country, while everyone else falls asleep.

Do it at night, and you avoid all of these problems - have a Google at "Newcastle Brown Ale shadow". Even more Koreans go shopping after work, surely?

Albert Scamus said:

I like it, cos unlike 99% of the scam apps and visual wankery around here, this one actually attempts to solve a business problem.

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