Save at lunch time while the sun shines
June 1 2012, 11:23 am | | 4 Comments
In partnership with Cheil Worldwide, retail giant Emart set out to increase sales during lunchtime, when sales traditionally decrease dramatically. The resulting idea was to give people a unique experience only available during lunch hours. Cheil Worldwide installed a “shadow QR code”a 3D model that turned into a functional QR code when the sun struck it between noon and 1pm creating an event called ‘Sunny Sale’.
Passers-by were able to scan the QR code between the allotted hours and automatically link through to the ‘Sunny Sale’ mobile homepage for special offers including $12 coupons on items for home delivery. The ‘Sunny Sale’ event was initially launched in 13 locations and subsequently expanded to 36 locations across Seoul.
4 Comments
Really fucking cool.
Hopefully it’s more real than the Tesco Grand Prix scam.
awesome idea!!
Interesting to see whether the same question will arise as when other “shadow-based” outdoor ads were judged (McDonald’s, WWF, Volkswagen, etc), i.e. “what happens when it’s cloudy?”
This normally kicks off a heavy-duty microdiscussion of weather conditions in the offending country, while everyone else falls asleep.
Do it at night, and you avoid all of these problems – have a Google at “Newcastle Brown Ale shadow”. Even more Koreans go shopping after work, surely?
I like it, cos unlike 99% of the scam apps and visual wankery around here, this one actually attempts to solve a business problem.