Ronald Ng appointed Chief Creative Officer for BBDO/Proximity Singapore

Ronald Ng.jpgBBDO Singapore has appointed Ronald Ng to Chief Creative Officer for BBDO/Proximity Singapore. Ng was most recently an EVP and Executive Creative Director with BBDO New York. He will relocate to Singapore in August.

Jean-Paul Burge, Chi9ef Executive Officer of BBDO/Proximity Singapore and President SEA said, "We set out to find the best creative leader that we could for the Singapore office. Ronald was our first choice from the start; someone who brings with him not only bags of experience, but also enormous creative muscle and the rare ability to manage a large creative department.  This move reinforces our commitment to leveraging the BBDO network to ensure we are retaining an unfair share of the world's most exceptional talent and producing world class work for our clients.  It also signifies the growing importance of Singapore, and the region as a whole."
Ng brings to his new role almost 20 years advertising experience, the last eight of which have been with BBDO.  Most recently, he was an Executive Creative Director at BBDO New York where he was involved with a number of high-profile account wins including Johnson & Johnson Baby and Orbitz. He also worked on Monster.com, Hyatt and the Ad Council. Prior to joining BBDO New York, Ng was Chief Creative Officer at BBDO/Proximity Malaysia. Under his leadership, the agency produced the world┬╣s most awarded print campaign in 2009 (for Jeep) and was ranked #15 in the world in The Gunn Report for creativity.

David Lubars, Chairman and Chief Creative Officer of BBDO North America and the person to whom Ng reported while in New York, remarked, "Ronald is one of BBDO's great global talents. His talent, passion and skill sets have helped us pave the way forward for our clients."

Danny Searle current Chairman and Chief Creative Officer of BBDO/Proximity Singapore, will remain as Chairman of the office, but will take on the additional role of Vice Chairman of BBDO Asia. Searle will work across regional clients in developing cross border creative work. Searle, who has been in Singapore since 2007, has been responsible for several new business wins in Singapore and beyond, and is directly responsible for the creative output of various BBDO regional clients.

Chris Thomas, Chairman and CEO of BBDO Asia, Middle East & Africa commented, "As we have expanded in the region, Danny has been increasingly helpful to me on regional and global assignments.  In particular, he has driven the creative WorkOut as a fantastic way of developing high impact ideas that work across markets and media. This change recognizes the increasingly important role he has been playing for BBDO and Proximity. Ronald is a huge talent and from the day we moved him to New York, I knew we would want him back in Asia again."

Said Ng, "The opportunity to move within the BBDO network and work with talent like David Lubars is both invaluable and amazing.  I am humbled by this next calling in a region I love so much."

8 Comments

K.... said:

welcome back to asia my friend....

W said:

Boleh!

alan said:

what would made ronald move back to asia?

Maybe Initiatives... said:

...are frowned upon in New York. In Asia, ummmmm...not so much.

Albert Scamus said:

Amazing didnt hear a peep out of this guy in NY for 2 years... mustve been doing real work.

Kunal Roy said:

Congrats Ronald and welcome back in Asia!

In the US... said:

Real work rules. Dumb people are spotted double quick and sidelined. In Asia, anything also boleh.

urjubro said:

ronald kicks worldwide ass! he is da man! will miss you my #1 honorary hebro! best of luck!!!

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