Parit removes heat from chilli making it chilly
June 17 2012, 1:38 pm | | No Comments
The patient communication from RK Swarmy BBDO Mumbai addresses this perception in this print campaign.
People can easily consume spicy food without worrying about acidity because Parit’s cooling effect (by reducing acid production) will ‘de-heat’ the food thereby reducing the symptoms felt due to GERD.
Credits – Creative Director: Jairaj Benerjee. Art Director: Rajeshwar Rajoji. Copywriter: Devangi Nakar. Graphic Designer: Rupesh Kate.
