DDB Group wins three out of four Golds to top Singapore Effies for the nineth year in a row

The Institute of Advertising Singapore has announced the winners of the 2012 Singapore Effies. In total, 17 Effies were handed out, including four Gold, six Silver and seven Bronze Effies.

Omnicom’s DDB and OMD swept the 2012 Singapore Effies Awards with a combined total of 11 Effies, of the 17 awards handed out.

DDB Group Singapore topped the Effie awards, for the ninth consecutive year. The agency continued its winning streak and reign as Singapore’s Effie Agency after clinching three Golds, two Silvers and one Bronze at the Effie Singapore Award ceremony, while OMD were awarded two Gold, two Silver and a Bronze.

DDB picked up an Effie for all six of its shortlisted entries and also walked away with the most number of Effies at the show. The agency was awarded three Gold Effies in recognition of its highly effective and creative campaigns for the Health Promotion Board’s Colorectal Cancer awareness campaign ‘Ong & Raj’, Action for AIDS’ awareness campaign ‘The Love Karaoke’ and DBS Bank’s insurance campaign ‘Expect the Unexpected’. The agency was also awarded two Silver Effies for McDonald’s Chinese New Year campaign ‘Imperfect Family’, and Brandtology’s ‘SG Party Time’ – a collaborative effort led by Tribal DDB. DDB’s creative campaign for StarHub’s ‘Musical Fitting Rooms’ took home a bronze Effie. 

Said Ben Lightfoot, Chairman of the Singapore Effies Chapter for 2012, and McCann Worldgroup Chairman, Singapore: “Congratulations to the 2012 winners. We’re extremely pleased with the number of entries we received, as well as the quality of work that is now being entered into the show. We know Singapore cares about Effectiveness, and as a result, it’s great to see our Gold winners being home-grown brands.”

Gold winners include:

Action for Aids, Singapore who collected two Gold accolades entitled, ‘The Love Karaoke’ and ‘Be Positive’, which were developed by DDB Worldwide and Ogilvy & Mather/ OMD Singapore respectively.

DBS Bank, ‘Expect the Unexpected’ created by DDB Worldwide / MPG Singapore and the final Gold was awarded to Health Promotion Board’s ‘Org & Raj’ developed by DDB Worldwide/ OMD Singapore.

Sponsored this year by StarHub, MediaCorp and the New York Times Group, the Singapore Effies 2012 honour the country’s most effective advertising campaigns. Winners can be viewed on the IAS website,