O&M Shanghai win Outdoor Lions Grand Prix for Coke Hands: DDB Singapore win two Golds

Outdoor Grand Prix_coke.jpgOgilvy & Mather Shanghai's 'Coke Hands' has scooped the Grand Prix in the Outdoor Lions category. The same ad also won Gold.

DDB Singapore was also dominant winning 2 Gold Lions for their Life Cycle campaign.

Other Gold winners from Asia were Lowe Singapore, JWT Shanghai and McCann Mumbai

VIEW THE WINNERS:  Outdoor Winners - CL2012-1.xls

The Coke Hands campaign ran in Shanghai in bus shelters and elevators across the city to build on Coke's 'Open Happiness' initiative.
Ogilvy & Mather China's Chief Creative Officer, Graham Fink said: "This award is a fantastic recognition for Ogilvy Shanghai, and for creativity in China as a whole. Nurturing young talent is hugely important to me and I want Ogilvy & Mather China to be a place that attracts them and gives them opportunities of doing famous work on famous brands. Jonathan Mak Long is a prime example of young talent and it's great that he will be here in Cannes to go up on stage to receive his first Lion - before he has even finished studying."
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather said: This Grand Prix is truly a great honour for Ogilvy & Mather China, and for the network. We are immensely proud of our achievement."

On the first day of the 2012 Festival, Ogilvy & Mather scooped 19 awards including 5 Golds. Last year the network took home a haul of 61 Lions.
Life Cycle.jpg


Todd said:

Congrats Graham Fink. You are the real deal. This is a beautiful ad for outdoor. It is legit and it is totally badass. And you don't even have to hug it like some. Thanks for saving Ogilvy's face.

Fact is stranger than fiction said:

Hmm. Did the binge drinking begin way before the judging?

Yikes said:

doesn't even compare to any Grand Prix ever.

Khai had something to do with this?

Perplexed said:

Hey, all sarcasm aside, can someone please explain the coke outdoor to me. It looks just like someone fucked around with the logo to make it look like 2 hands exchanging a coke. Is that it??....surely an idea has to do more to be grand prix material. Isnt the jury president from ogilvy?

I thought Mercedes invisble car was wayyyyyyy smarter and radical.

Way Smarter Indeed said:

Kudos to invisible car. The grand prix showroom was designed for one. The other work should have stayed in the parking lot.

WTF said:

A joke of a grand prix. Breaks absolutely no new ground.

@WTF said:

Neither does 2 presidents having a kiss. Sad part is, 99% of kids are now gonna start doing ads like this to win next year.

FTW said:

I'm really happy for the young dude, it's a nice for him to get this. And hopefully, the start of good things for him when he comes out on the job market.

But among the literally dozens of wordless plays on Coke iconography that have been done, this is a less-than-stellar example of that genre.

Hey, don't blame the young guy, blame the jury. Mercedes, though - yeah, that's good stuff.

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