Ogilvy & Mather named Network of the Year in Cannes

Tham Khai Meng - Film & Press Lions Jury President.jpgOgilvy & Mather Worldwide was named Network of the Year at the 59th Cannes Lions International Festival of Creativity.

This week at the Cannes Lions saw Ogilvy & Mather have its best ever year. It has been presented with the prestigious Network of the Year award, and has won 83 Lions across all categories, including 1 Grand Prix to China, 12 Gold, 20 Silver and 50 Bronze. The network  has also achieved a record 305 finalists during the festival.

They beat BBDO and DDB to the title.
Tham Khai Meng (left), Worldwide Chief Creative Officer at Ogilvy & Mather and Film & Press Jury President at Cannes 2012 said he was delighted to be crowned Network of the Year in Cannes 2012 on top of winning a Grand Prix and 83 Lions.

"The awards are a reflection of our strong creative and management teams, our client relationships, and our agency culture that places its emphasis on creativity. It's great to be recognised by our peers," said Khai Meng.

Outdoor Grand Prix_coke.jpgOgilvy & Mather China picked up their Grand Prix in the Outdoor category for its '#CokeHands campaign.'
Across the Network 12 Golds were awarded - across all categories - for the following campaigns:
-          3x Gold for 'The Return of Dictator Ben Ali', Ogilvy & Mather Tunisia (2x Promo & Activation; and Branded Content & Entertainment)
-          1x Gold for its 'Sprite Shower,' Ogilvy & Mather Brasil - Sao Paulo ( Promo & Activation)
-          1 x Gold for its Carling Black Label 'Be The Coach,' Ogilvy Cape Town (Branded Content & Entertainment)
-          1x Gold for its Claro TV 'Half of HBO for free,' Ogilvy & Mather Guatemala (Direct)
-          1 x Gold for its Claro 'A' 'T' 'S' 'I' campaign, Ogilvy & Mather Brasil (Press)
-          1x Gold for its IBM 'THINK' campaign, Ogilvy & Mather NY (Design)
-          1x Gold for its Hellman's 'Recipe Receipt' campaign, Ogilvy & Matcher Brasil (Promo & Activation)
-          1x Gold for its 'Coke Hands' campaign, Ogilvy & Mather, China (Outdoor)
-          1x Gold for its Forbes 'Donald Trump' campaign, Ogilvy & Mather Brazil (Outdoor)
-          1x Gold for its Coca-Cola ' Share a Coke' campaign, Ogilvy & Mather Sydney (Outdoor)         

Winning Network of the Year, and the record haul of 83 Lions across all categories in the 59th Cannes Lions International Festival of Creativity, 2012, breaks last year's record of 61 award wins (12 Gold, 17 Silver, and 32 Bronze).


Khai's Matrix said:

Do you know that on our Lotus Dashboard there is a KCM icon. That is the Khai Creative Matrix software. It lets us see our award points at a glance. We can compare our points against anybody or office in the network. The point system is a serious thing here at Ogilvy. Modeled off the famous CB rankings it helps you know just where you stand at any one moment. As we say at every Creative Director's conference here in Asia "YOU better win, OR ELSE."

Navel Operation said:

Not started by him. I'm told that Ogilvy staff in the past used to get a quarterly bound book of scams (with dollops of real work from the West) with a foreword by Neil French. If you spent enough time chasing awards, you got a red pin on the map and some stupid title like 'Cadre Office' or 'Council Office'. Whoopee.

This is more high-tech, though. And people claim we're a navel-gazing industry! Ha!

David said:

With the red pin, you've got yourself a 'cadre office' gathering high up in the mountain of Peru. Niceeee!

WatUSay said:

What a surprising result ...you could have knocked me over with a feather.

Fake British Accent said:

Worse Cannes ever lads.

We needed more metals.

Botox Boy said:

Who the fuck invented that word....METALS.....it's so un-british.

Ask George said:

That was some internal email Khai wrote in NYC. I read about it in adscam. Hilarious.

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