Mather remembers The Campaign Palace - the agency that put Australian advertising on the map

MatherRon.jpgThe Campaign Palace was named Campaign Brief Agency of the Year in 1987, 1991, 1992 and 1998. And would have done so almost every year from 1972 to 1986 if CB had been around. In the following piece for AdNews former Palace Sydney ECD Ron Mather recalls why the agency was so damn good.

Working in an advertising agency with the simple philosophy of 'Be The Best' and then living up to that promise is an amazing experience. The agency was The Campaign Palace.

An agency that won everything worth winning at every major award show.

An agency that was respected around the world.

An agency that put Australian advertising on the map.

An agency that had the best creative department in the country.



Nice article said:

And no idle boast. For those, like me, who have never worked in the Australian market, this is the agency brand that many associate with long-term greatness - the first Aussie agency I ever noticed, and the campaigns just kept flowing after that. And yes, some truly spectacular names went through The Campaign Palace in its prime.

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