Lowe Vietnam wins Unilever's brand Axe

michel-borelli.jpgLowe Vietnam has been awarded the creative duties for Unilever's prominent male grooming brand, Axe.
The agency will build a full services campaign, harnessing the brand's global expertise and reputation to create a presence strongly aligned to the local marketplace.

Michel Borelli, Chief Executive Officer, Lowe Vietnam (pictured left) said: "It's an honour to partner one of the world's greatest brands, with such an appetite for edgy, creative work. We look forward to helping build Axe's iconic position in Vietnam and leverage their creative and business excellence."
An Bellemans, Vice President for Personal Care and Media, Unilever, said: "We are delighted to engage once again with Lowe Vietnam to take on the deployment of our prestigious male grooming brand Axe in the market. Lowe Vietnam manages the vast majority of our portfolio and we are very happy with their deep connection with local culture and great creative output. Lowe Vietnam has stood out for their knowledge and insights, and we are confident our partnership will achieve our ambition of making Axe an instant success in Vietnam."



Well Done Michel and all at Lowe. Let's gets some Great creative back into Vietnam -rr

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.