Leaning billboard for Mumbai Traffic Police

Instead of merely talking about the benefits of wearing a seat belt DraftFCB+ulka Mumbai chose to demonstrate them.

At a busy traffic junction a full sized billboard was erected leaning forward at a precarious angle, held back by a giant seat belt – Seat belts save lives.

Credits – National Creative Director: KS Chakravarthy. Creative Director: Kartik Smetacek. Associate Creative Director/Art Director: Devendra Mankame. Art Director: Sandeep Urane. Copywriters: Ashish Thakur, Ishrath Nawaz. Photographer: Rajdatta Ranade.