Leaning billboard for Mumbai Traffic Police

Seat belt hoarding_main.jpgInstead of merely talking about the benefits of wearing a seat belt DraftFCB+ulka Mumbai chose to demonstrate them.

At a busy traffic junction a full sized billboard was erected leaning forward at a precarious angle, held back by a giant seat belt - Seat belts save lives.
Credits - National Creative Director: KS Chakravarthy. Creative Director: Kartik Smetacek. Associate Creative Director/Art Director: Devendra Mankame. Art Director: Sandeep Urane. Copywriters: Ashish Thakur, Ishrath Nawaz. Photographer: Rajdatta Ranade.

Seat belt hoarding.jpg

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