JWT Singapore’s Red Cross Rapid Rescue App named FWA’s ‘mobile of the day’

JWT Singapore’s Red Cross Rapid Rescue app was named June 10th’s “Mobile of the Day’ by the Favourite Website Awards (FWA.com), a UK-based industry award program designed to showcase web and mobile sites that feature cutting edge technology and inspirational ideas.

“I’m thrilled that Rapid Rescue was singled out for recognition by FWA out of all the apps available worldwide,” said Karan Dang, Art Director at JWT Singapore.

Rapid Rescue, which was rolled out in Singapore earlier this year, is an innovative location-based app that allows people who face a medical emergency to use their iPhone to locate individuals near to them who are trained in first aid. In an emergency, a few taps through the app’s menu will send out an alert to registered volunteers within a two-kilometer range of the victim, using location based software.

Thousands of Singaporeans have downloaded the app, and more continue to do so each day.   The Red Cross Singapore and JWT Asia Pacific hope to roll it out in other Asian markets.

“This was one of those truly meaningful projects that can make a real difference in people’s lives,” said Parixit Battacharya, Creative Director at JWT Singapore.  “It’s been very exciting watch this move from concept to reality”.