Happy launches Design Cell

HappyDesign.jpgIndia: Bangalore based boutique agency Happy has launched its Design Cell. This comes post the announcement of their Mumbai operations earlier this year.

"We have been offering design services to many from the day we started. We've also been fortunate to win a few awards for our work in Design. We took our time to build a body of work and crystallize on a strategic design process that is our own. The design cell shall work as an independent unit with its own business targets and talent pool. We see a huge opportunity in this space and are confident we can inject new energy and excitement in this space" says Kartik Iyer, CEO, Happy.

Happy's Design Cell shall focus on offering services in the space of Identity creation / Branding / Packaging and some amount of retail / environment design. It will be led by Shilpa Colluru in Bangalore and Pallavi Nayak in Mumbai. While business development will driven from these two offices, the objective is to serve clients from across the country with the creative delivery happening out of Bangalore.
"Having a specialized design cell only seemed like a natural progression for us as it allows us to do a lot more for our clients. It also makes more sense for companies and brands that have been newly formed and are preparing for a launch. " Says Praveen Das, CCO, Happy.

"Design is more than just making things look pretty. There is science behind effective design. India is at a stage where her people have begun to develop a strong aesthetic sense and appreciation for design. We believe that this will play a strong ancillary role in shaping
the way Indian businesses look at branding and design as a key to drive growth." Adds Kartik Iyer.

Happy's work in design has been well noticed and appreciated in the past. The Lee Never wasted Bag went on to win many awards including a cannes nomination. The Skinny jeans packaging they created for Lee also won a D&Ad nomination. Happy was also behind the new logo of online fashion retailer Myntra.com. Happy also created the logo and worked on the store experience of fashion retailer Basics Life. Happy's inner wear packaging design for fashion brand Basics 029 has also been appreciated and featured at most leading design websites in the world. Happy also recently won 2 bronzes in design at Goafest 2012 - one for direct mail and the other for environmental graphics.

6 Comments

Ashish said:

Ok Agreed to everything but where is Money?

Tickle said:

These guys always seem to live up to their name in publicity photos, which is great. At least there are still people in this industry who seem to be enjoying themselves and having fun.

But you two on the left - yes, you - c'mon! Have a drink, relax, be Happy!!!

Suicidal said:

@ tickle: I think #4 fm left could do with a happiness injection too. His smile is not at 'happy' levels yet.

Also Happy said:

You've got to like an agency that calls themselves Happy. Good luck guys.

Tickle said:

You're absolutely right, Suicidal. But he's the boss, so he delegated "Smiling" to his staff. Power has its privileges...

Suicidal said:

One thing's for sure: you can't take these guys to a funeral.

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