OgilvyAction Taipei create augmented reality hairy mugs to spark interest in male grooming

Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubble. In order to increase penetration of Philips grooming kits, OgilvyAction Taipei created “Low-tech Augmented Reality Mugs” to spark their interest and elevate any possible look they may have after grooming.

VIEW THE IDEA