OgilvyAction Taipei create augmented reality hairy mugs to spark interest in male grooming

MUG.jpgOver 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubble. In order to increase penetration of Philips grooming kits, OgilvyAction Taipei created "Low-tech Augmented Reality Mugs" to spark their interest and elevate any possible look they may have after grooming.

VIEW THE IDEA


1 Comments

Marc said:

Why would you even want to call it augmented reality?

Makes me dislike this idea even more.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.