Grey Singapore launches KFC Tri Pepper push

Grey Singapore has developed a fiery new cross-platform advertising campaign to launch KFC’s new Tri-pepper Crunch chicken.

As KFC fans get their desire for a new chicken flavor satisfied, the campaign will focus on the Tri-pepper Crunch’s explosive three pepper combination and the tagline “Prepare to be blown away!” Stemming from the success of the past two KFC Black Pepper chicken campaigns, KFC Singapore concocted the Tri-pepper Crunch to amp up the peppery kick so-loved by consumers. This provided the creative positioning for the campaign which will run until July 10th 2012.

Ali Shabaz, Chief Creative Officer, Grey Singapore said, “We know that food is a national passion for Singaporeans, and spicy food especially adds that extra kick of excitement into our daily lives. As such, we wanted to focus on the colour and zest that three kinds of pepper can bring to your dining experience. The black, green and pink pepper combination provided us with the background to develop this campaign.”

The Tri-pepper Crunch campaign will launch with print, in-store and outdoor advertisements and will include a 20 second TVC, which will premiere on Friday 8th June 2012.

Credits – Chief Creative Officer: Ali Shabaz. Art Director: Tan Giap How. Copywriter: Theophilues Tan. Producer: Sandra Ong. Director: Warren Klass (Two Oceans). Post Production: VHQ.