From rupee to pounds right before your eyes

WU Queen.jpgWestern Union was the first to claim to be the fastest way to transfer money.

To prove this McCann Worldgroup Mumbai created a poster campaign erected close to Western Union outlets, and as you got closer to the billboards they changed currency right in front of your eyes.
Credits - Director: Rahul Mathew. Chief Creative Officer: Prasoon Joshi. Executive Creative Director: Akshay Kapnadak: Art Director: Akshay Kapnadak. Copywriter: Rahul Mathew. Producer: Sandesh Shirke, Dancing Elephants.



Bill said:

Hey guys can we agree to stop doing currency note gags on Western started down this route a few years ago, won some insignificant awards for it but still keep on floggin it to death and beyond.

Can I suggest a more emotionally rich territory for when the next awards come up? Something in the feeling that receiving money from out of the blue brings. Promise me you will try.

No more currency gags ok?

2Gs said:

I saw an ad like this 1989.
It wasn't good then.

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