Final night in Cannes sees Film, Film Craft, Branded Content & Entertainment, Titanium and Integrated Lions announced

Cannes Lions Banner_2012.jpgThe final night of the Cannes Lions International Festival of Creativity has concluded with the Film, Film Craft, Branded Content & Entertainment, Titanium and Integrated Lions Awards Ceremony.

Of the 3475 entries in the Film category, the jury, led by Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, shortlisted 257 entries of which 11 were awarded Gold, 19 Silver and 39 Bronze Lions. The Film Grand Prix was awarded to Creative Artists Agency Los Angeles for its entry 'Back to the Start' for Chipotle.

Creative Artists Agency Los Angeles also took the first-ever Branded Content & Entertainment Grand Prix for 'Cultivate Campaign' for Chipotle. During the ceremony, the inaugural Lions were presented by jury president Avi Savar, Founder & Chief Creative Officer, Big Fuel. 800 entries from 52 countries were received into this category of which 87 were shortlisted and 18 gold, 13 silver and 24 bronze Lions were awarded.
The Film Craft Lions category received 1721 entries, an increase of 30% compared to 2011. Espen Horn, Executive Producer at Motion Blur, took the helm of the Film Craft jury who shortlisted 131 entries and awarded 10 Gold, 14 Silver and 31 Bronze Lions. BETC Paris were presented with the Film Craft Grand Prix for its entry 'Bear' for Canal +.

Rob Reilly, Worldwide Chief Creative Officer of Crispin Porter + Bogusky, has been presiding over the Titanium and Integrated jury who voted on 517 entries to reach a shortlist of 45, of which 2 gold, 5 silver and 7 bronze Integrated Lions were awarded and 4 Titanium Lions given. The highly sought after Titanium Grand Prix, awarded for truly ground-breaking work, was presented to R/GA New York for its entry for Nike, 'Nike+ Fuelband'. No Integrated Grand Prix was awarded.

The Titanium and Integrated Jury was also responsible for awarding the Grand Prix for Good. From a list of 53 contenders - gold Lion winners from across all charities & public services categories ineligible to win a Grand Prix in their own category - the award was presented to Droga5 New York for their entry 'Help I Want to Save a Life' for Help Remedies.

Collecting the award to a standing ovation, Dan Wieden was honoured and presented with the Lion of St. Mark trophy, awarded in celebration and honour of an individual's long and outstanding contribution to creativity in communications.

Other awards presented at this evening's ceremony were:

Advertising Agency of the Year was given to Wieden+Kennedy Portland. BBH London took second and Ogilvy Brasil were in third place.

Independent Agency of the Year went to Wieden+Kennedy Portland. Runners up were Serviceplan Munich in second place and Jung von Matt Hamburg in third.

The Palme d'Or, given to the most awarded production company, was presented to MJZ USA.

The Network of the Year award was presented to Ogilvy & Mather. Second place went to BBDO and third to DDB.

Also awarded was the Holding Company of the Year which went to WPP. Omnicom was in second and Publicis Groupe in third.

The coveted Advertiser of the Year trophy was presented to Mars Incorporated in honour of their continuous recognition of their inspirational and innovative marketing of their products whilst embracing and encouraging the creative work produced by their agencies. Bruce McColl, Chief Marketing Officer of Mars Incorporated Group accepted the award.

The winners of the Young Lions Film Competition were also announced during the awards, with the Italian team winning the Gold medal, Poland Silver and Chile Bronze. The Young Marketers Competition saw the dedicated jury award Portugal with the Gold medal, Australia with Silver and Canada with Bronze.

In a record breaking year, the International Festival of Creativity, the week-long event held annually in Cannes, France celebrating creative communications, saw around 11,000 attendees from more than 90 countries, of which close to 25% were from client companies. Throughout the week, over 34,000 pieces of work from across the globe were judged by 15 juries composed of top international industry leaders. Delegates enjoyed an outstanding content programme which included key note speeches from President Bill Clinton and advertising legends Sir John Hegarty and Dan Wieden.

All the winning work from Cannes Lions 2012 will be available to view online along with their credits at www.canneslions.com.

5 Comments

jet lagged said:

absolutely another fun festival. Hard to not have a brilliant time in the sun with the Rose flowing. But as far as the actual content of the festival, certainly one of the weakest years on record. Never seen so many bad things win the big prizes.
Unhate for print.
Coke poster for out of home.
A hologram and homeless guy stunt winning a Titanium.
And then you have brilliant client created ideas winning GP for agencies.
Fuel Band was created by Nike but everyone acted like RGA made it.
Small Business Saturday. Amex initiation as well. Can TBWA enter the next iPhone into Cyber?
Chipotle which is a nice film but not a film GP and certainly not a break through in Branded content. Cannes has created a money making monster that they need to feed with Scam ads and more and more categories. Which in turn, means the juries are filled with worse and worse talent. The only award that was right on the money was the Lion of St Mark for Dan Wieden. well deserved.

Amen said:

Very sharp & accurate observations all round there, "jet lagged". (Though by now after sleeping it off, maybe you're just "jet?")

LOL at the iPhone comment...

Am I the only one? said:

What's with that branded content category being the last of the night? Surely that has the weakest winners by a long way? Anyone agree?

I was at the ceremony and it was very poor and the category was very confusing. I am astounded that the people who run Cannes put that on after Titanium! Average winners from a very average category. Put a real dampener on the last night.

I was not there last year but I score Cannes 5 out of 10 for the work this year.

Get better juries!

Totally agree said:

Totally agree with Am I the Only One and Jet Lagged.
The worst Cannes for many years.

Hah said:

The worst Cannes?...not for the organisers....they got all your money.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.