Euro RSCG launches e-learning training program

TrendsU - Classmates_small.jpgEuro RSCG Worldwide is applying its "digital at the core" philosophy to its new e-learning training platform, its latest initiative to promote collaboration and engagement across its own global network of 11,000 employees.

The platform debuts in June with TrendsU--a four-module program kicking off with "TU101: Introduction to the Art and Science of Identifying What's Next," followed by three advanced-level courses that draw on the impact of trends in the media, among brands and consumer demography and will conclude with trendspotting for strategic leaders. The TrendsU course--led by Marian Salzman, noted trendspotter and Chief Executive Officer of Euro RSCG Worldwide PR North America--aims to develop Euro RSCG Worldwide employees' understanding of the role of tools, brands, demographics and leadership as they relate to trendspotting.

"As we build more tools to develop the talent of our amazing team around the globe, we become stronger and smarter as a company," said Naomi Troni, Global Chief Marketing Officer of Euro RSCG Worldwide. "In this social and digital age, the competitive difference among agencies is talent and technology--and this new collaborative e-learning platform and the TrendsU program help us deliver on both fronts."
TrendsU - Homework Blog Page.jpgThe TrendsU program will offer Euro RSCG Worldwide employees an interactive learning experience accessible via the agency's intranet, as well as on the iPad. At TrendsU, participants will not only reap the benefits of tailored audiovisual e-lectures but will also have the ability to communicate with their professor and peers through a dynamic message feed. The message feed will allow all participants to discuss relevant topics in real time, encouraging a dialogue that will enrich and deepen the lessons and ideas being presented.

"With the launch of TrendsU, Euro RSCG Worldwide is proving once again that as a company, we are future first and ahead of the curve when it comes to developing talent across our global network," said Salzman. "Marketing professionals are learning the importance of trends in helping identify the forces driving the future, planning for long-term success and discovering unexpected opportunities to help transform brands and businesses. This is an exciting initiative for all of us."

The e-learning platform will also apply the principles of social media and gamification to internal knowledge sharing. Following each course, there will be homework assignments that participants will complete to unlock badges and move on to the next course. These assignments will be visible to their fellow participants, not only encouraging people to put out their best work but also providing the ideal environment to encourage the cross-pollination and evolution of ideas.

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