Don’t get your hands dirty when you break down

Regional newspapers are usually printed on cheaper quality newsprint. Consequently dark colours bleed off the page and readers often end up with stained fingers.

DraftFCB+ulka Mumbai used this problem to their advantage, to communicate the benefits of Tata Motors’ 24×7 On-Road Assistance.

Credits – National Creative Director: KS Chakravarthy. Creative Director. Kartik Smetacek. Associate Creative Director/Art Director: Devendra Mankame. Copywriter/Art Director: Devendra Mankame. Post Production: Cocktail Art.