DDB Mudra Delhi add vice-president of Planning

Xavi Bech de Careda has joined DDB Mudra Group, Delhi as Vice-President of Planning. De Careda joins from an independent consultancy in Barcelona.

With more than 15 years of experience, Bech de Careda began his career in London as a food technology researcher in the research and development team of Unilever Research (UK). Later, he moved to the agency side, joining BBDH. Before moving to Barcelona in 1997, he also had stints with BBH and McCann Healthcare in London. While in Barcelona, he worked with BBDO Tiempo, Rapp Collins and DDB Barcelona as a brand and communication strategist.