DDB Group Hong Kong launches 'warming everyday life' campaign for Towngas' 150th

Towngas.jpgThe year 2012 marks the 150th Anniversary of The Hong Kong and China Gas Company (Towngas). To celebrate the occasion, DDB Group Hong Kong has launched an energetic campaign to reinforce the brand's quality services.

The campaign marks the first work DDB has developed since winning the Towngas account last year.

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Running with the tagline 'Warming Everyday Life' the campaign expresses goodwill from Towngas to the people of Hong Kong.

Towngas3.jpgComprising a TVC and print ads, the campaign uses the insight that in the busy metropolitan lifestyles of Hong Kong people, we often forget about the simple enjoyments in life that bring us warmth and happiness.

Towngas2.jpgThe TVC features Towngas staff providing the dedicated service and continuous support to the people of Hong Kong from all walks of life for the last 150 years.

Print ads will run with the headline, 'From burning flame to warm care. The dedicated service of Towngas never ceases for 150 years.'


Wong Sau-ying, Head of Corporate Communications of Towngas added, "Since 1862, our brand has delivered warmth to almost every Hong Kong household. The campaign portrays Towngas' caring image and long heritage and celebrates the fact our staff have provided effortless services, so the people of Hong Kong can enjoy happy and warm living everyday, anywhere, anytime."

Jeffry Gamble, Executive Creative Director of DDB Group Hong Kong and Guangzhou said, "We've developed an energetic, progressive, and visionary campaign to celebrate Towngas' anniversary and which we feel portrays the brand's quality services."

Credits Creatives: Jeffry Gamble, Clifford Ng, Jay Lee, Joe Wong, Flora Tsui. Account Servicing: Alexis Chiu, Peony Mak. TV Production: Annie Tong. TVC Director: Chan Man Chung. Production House: Film Factory. Media Agency: PHD.

 

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