CB Poll: Chipotle 'Back to the Start' won the 2012 Cannes Film Grand Prix - but did it deserve to?

Screen shot 2012-06-29 at 9.23.50 AM.jpgScreen shot 2012-06-29 at 9.26.25 AM.jpgScreen shot 2012-06-29 at 9.30.16 AM.jpgIt's nearly a week after the end of the Cannes International Festival of Creativity, you've had time to mull over the winners, so do you agree with the judges that Chipotle 'Back to the Start', via CAA Los Angeles, was worthy of the Cannes Film Grand Prix?

Or do you think it should have gone to The Guardian 'Three Little Pigs' from BBH London?

Or Canal+ 'The Bear' via or French friends at BETC Paris?

Or what about the hilarious BGH Air Conditioners 'Dads in Briefs' via Del Campo Nazca Saatchi & Saatchi Buenos Aires?

Or Doritos 'Dips Desperado' via AMV BBDO London, directed by Australia's The Glue Society?

Or none of the above (nominate your own Grand Prix choice).



Worthy said:

I loved all three.
Three little pigs is my choice but Chipotle and Canal+ are also worthy.
No doubt the jury gave all three a good airing before voting.

Cedric the Entertainer said:

I had voted grand prix for Pigs as it is a phenomenal piece of thinking ....nowadays the media does not control the news, the readers do... a kick-ass insight that takes a brave client to embrace.

Canal Bear I voted for Gold as it is film making at it's best....casting, dialogue, idea....c'est perfect.

Chipotle....I think the judges wanted to make some sort of radical statement by awarding a non ad agency. This is a pretty average idea by GP standards...I would give it a Gold Lion for animation and then retract it just for the horrendous lyrics on their jingle. Willie Nelson must've been stone cold sober when he agreed to sing that.

Cedric Fan said:

Damn funny.

They got it right said:

I like the Guardian but it is essentially preaching to the converted. The chipotle film does much more. It challenges the fast food industry (and ad industry come to that). And turns a tiny, unheard of brand into a leader. You can blame coldplay for the lyrics.

Pass the Lube said:

All fast food companies are telling a little less than the truth...only a judge would fall for shit like that.

For eg. Shitpotle uses words like 'WHERE POSSIBLE on its website to cover its ass....so a small % of it may be organic but the rest is anyone's guess.

And apparently they once sold a chunk of stock to Mcdonalds.

Put that in a fuckin song, Willie.

And... said:

Right, and the agency is responsible for that how exactly? OK it's not an agency, but still, if we're going to disqualify clients on ethical grounds then it would be a pretty thin show.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.