Can your client be your friend? Jeff Goodby argues it out with General Motors Global CMO Joel Ewanick at GS&P Cannes seminar

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Cannes.jpgJeff Goodby has produced a teaser for the Goodby, Silverstein & Partners & General Motors: Can Your Client Be Your Friend? seminar to be held at the Cannes Lions Festival on Friday June 22nd. Goodby, the co-chairman/creative director of Goodby, Silverstein & Partners and former Cannes Titanium President, will host the seminar with General Motors Global CMO Joel Ewanick in which the two marketing giants will have a live, frank and potentially controversial conversation as they debate “Can Your Client Be Your Friend?”

Ewanick and Goodby introduced the iconic Porsche Boxster, brought Hyundai back from the dead, and have just guided Chevrolet to the best year in its history – but Ewanick still gave GS&P a C+ in the press.

Yeah, they say they’re friends. But how close should you get to your agency, really? And is that a good idea? Take a walk through some of the most successful car marketing ever, their shared passion to rebuild Detroit.

Goodby and his agency have quite a bit of activity at Cannes this year, including a live exhibition on the Palais (next to the Grand Hotel) showcasing some of the award-winning work GSP created for Chevy SONIC (called the Aveo outside of the US), as well as a master class hosted by Goodby called “Why aren’t they buying my brilliant fucking idea?” on Wednesday June 20.