Can your client be your friend? Jeff Goodby argues it out with General Motors Global CMO Joel Ewanick at GS&P Cannes seminar

Cannes.jpgJeff Goodby has produced a teaser for the Goodby, Silverstein & Partners & General Motors: Can Your Client Be Your Friend? seminar to be held at the Cannes Lions Festival on Friday June 22nd. Goodby, the co-chairman/creative director of Goodby, Silverstein & Partners and former Cannes Titanium President, will host the seminar with General Motors Global CMO Joel Ewanick in which the two marketing giants will have a live, frank and potentially controversial conversation as they debate "Can Your Client Be Your Friend?"
You can watch the teaser here.
Ewanick and Goodby introduced the iconic Porsche Boxster, brought Hyundai back from the dead, and have just guided Chevrolet to the best year in its history - but Ewanick still gave GS&P a C+ in the press.

Yeah, they say they're friends. But how close should you get to your agency, really? And is that a good idea? Take a walk through some of the most successful car marketing ever, their shared passion to rebuild Detroit.

Goodby and his agency have quite a bit of activity at Cannes this year, including a live exhibition on the Palais (next to the Grand Hotel) showcasing some of the award-winning work GSP created for Chevy SONIC (called the Aveo outside of the US), as well as a master class hosted by Goodby called "Why aren't they buying my brilliant fucking idea?" on Wednesday June 20.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.