Cannes PR Lions release shortlist

Screen shot 2012-06-16 at 2.11.06 PM.jpg Yawn. The most boring category in Cannes - the PR Lions - has released their shortlist.

This is the category where the winners hide their Lions in their room straight after the ceremony before they head to the Carlton Terrace where they can still announce "we won two Lions tonight!" and people will think they won for Direct or Promo + Activation.

A world total 134 entries made the cut in the PR Lions. If you are really bored you might want to download the attachment below...

VIEW THE PR SHORTLIST: PR Shortlist - CL2012.xls


Yawn? said:

Wow, is this an April Fool's joke in June, or has CB really got this low respect for PR Lions?

Guess the winners in that category may disagree.

There has to be life beyond the scam press / poster / outdoor category which is where many Asian agencies outside Japan make their main killing. It's much harder to fake a PR Lions entry, so...really that unworthy?

YAWN's father said:

Good one, CB

Don't be silly said:

Well the Grand Prix for this 'yawn' category is out and it is one hell of an amazing idea from JWT Puerto Rico.

But surely... said: should be called a Yawnd Prix and not a Grand Prix?

Poor JWT, that close physically to South America and they're doing real brand work...wake up, guys!

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