Cannes PR Lions release shortlist

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Screen shot 2012-06-16 at 2.11.06 PM.jpg Yawn. The most boring category in Cannes – the PR Lions – has released their shortlist.

This is the category where the winners hide their Lions in their room straight after the ceremony before they head to the Carlton Terrace where they can still announce “we won two Lions tonight!” and people will think they won for Direct or Promo + Activation.

A world total 134 entries made the cut in the PR Lions. If you are really bored you might want to download the attachment below…

VIEW THE PR SHORTLIST: PR Shortlist – CL2012.xls