Build homes with the soles of your feet

BBDO Proximity Singapore has teamed up with Habitat for Humanity, a global organisation with a mission to ensure that everyone has a decent place to live, to promote their annual fundraising event ‘Bare Your Sole’.  

The agency was tasked to drive participation in the event through various channels incorporating ATL, BTL and through the line executions. The key visual featured a foot comprised of various building materials, highlighting the cause behind the walk.

The 5km barefoot walk took place on June 2, with almost 5,000 people taking part, kicking off their shoes to support building projects for those less fortunate in the region. Jean-Paul Burge, Chief Executive Officer, BBDO Singapore and President BBDO South East Asia, was presented with a plaque before the start of the walk in recognition of the agencies support of the charity and the event.

Jean-Paul Burge commented, “It has been a privilege to support such a fantastic organisation, and I look forward to continuing our support of the charity by taking 40 employees from BBDO Proximity Singapore to Bintan in July to help build homes for four families in need.”

Yong Teck Meng, National Director, Habitat for Humanity Singapore added, “On behalf of the disadvantaged people our charity represents, I cannot thank BBDO enough for their strong support of Bare Your Sole 2012.  We have received much positive feedback on the work BBDO has produced for us, encouraging Singaporeans to get involved, take off their shoes and come together to make this year’s event the most successful yet.”