Bestads Top 6 of the Week reviewed by Bruce Henderson, Chief Creative Officer, G2 USA

TV.jpgBEST TV
Google Docs: Hall & Oates was far and away my favorite. A lot of ads use popular music in an offhand - and arguably lazy - way. This concept, while deceptively simple, bakes the song and the nature of the duo act into what is effectively a fun and engaging product demonstration. It's hard to do, and in this case it's a home run.
print.jpgBEST PRINT
I'll go with Febreze Car: Garbage Truck here. It's quick, it's clever, and it helps the audience understand the product benefit without working too hard. And nobody outside of our industry wants to work hard on an ad.


Outdoor.jpg
BEST OUTDOOR
I love the Smirnoff Night Project, but is it really Outdoor? It's a great concept either way. If I had to vote straight category, I would go with DNA Project: Crime Scene. It's simple, interesting and physically engaging, and I suspect the earned media helped create a fair amount of awareness.

Interactive.jpgBEST INTERACTIVE
ONG Florescer: Tomorrow In A Box. It's simple and charming, and it uses social media elegantly and with purpose. Several of the other pieces asked a lot of the visitor in terms of time and attention, and in my experience most people have little of either.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.