Bestads Top 6 of the Week reviewed by Ale Lauraeus, CD/Founding Partner, 358 Helsinki

Campaign Brief 430.pngBEST TV
Winner: COCA-COLA: CAMARITAS. Clearly the most interesting work in this category. I only wonder where this will be broadcast? This would also work as individual spots and will certainly keep its pole position. Well done, Argentina.

Second: MTV BRAZIL VOCAL CORDS Because of its simple implementation, MTV Brazil's Vocal Cords climbs to second place from a tail-end position. Excellently implemented, a simple idea has been kept simple until the end. Well done, Brazil. Third: AIDES: GUNS The Aides campaign comes in third. A good movie keeping the viewer in suspense until its last frame. The message is clear. Well done, France.

Campaign Brief 431.pngBEST PRINT
Winner: Glad Goodyear's print was by far the funniest implementation in the print series. Rises from tail end to the number one position of the week due to its really fine implementation and a good sense of humour. If it's not Goodyear, good luck. Kimi Raikkonen could also change his tyre brand. Go Brazil!

Second: OMO's archaeologist print falls from pole position to second place. It's also a fine piece of work. Well done, Singapore. Third: Third comes Harvey Nichols' Pelicans Offer ad. Well done, United Arab Emirates.

Campaign Brief 432.pngBEST OUTDOOR
Winner: Due to its clarity and magnificent implementation, The Times campaign wins by a narrow margin, passing SNFC's installation. It would have been helpful if a picture of the surroundings had been included. Well done, United kingdom.

Second: I would have liked to keep SNFC's installation number one, but the message could have been a bit more clearly presented. Personally I like this type of campaigning. Well done, France. Third: Mumbai Traffic Police and Falling Hoarding is actually the only possible candidate for third place. Well done, India.

Campaign Brief 433.pngBEST INTERACTIVE
Winner: Toyota's IQ street view. The idea demonstrates playfully how small a car Toyota's IQ is. A very good idea. Well done, Belgium.

Second: Due to its simplicity, the Bradesco Seguros insurance fake ad rises from tail end to squabble over leadership. Surprises the reader in a fine way. Well done, Brazil. Third: Halo 4: Aboard the infinity. Could easily have been number one due to its technicality, implementation and high quality. I decided, however, to choose good ideas and the feeling left by the work as the factors ensuring rise to the top in the respective category. If I would be a Halo fan, this would certainly have been on top. Well done, United States of America.

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