Become Dave Droga’s pen pal via Cannes Couriers

Here’s an interesting campaign for the ad community in Australia – Today, mates Dave Gibson (Publicis Mojo Sydney) and Guy Lovell from (McCann Sydney) will don some questionable lycra and join the annual Fireflies Cycle Tour to tackle some of the most gruelling climbs of Le Tour de France. Their mission – to help raise money for leukaemia research and treatment.

To order a Cannes Courier simply click on this link and take part in this great project, which is for such an important cause.

To garner awareness and help raise money, Gibson and Lovell are offering a special service to the advertising community in Australia. 

For a “delivery fee”, the ‘Cannes Couriers’ will deliver questions to four of the industry’s most admired luminaries, who will be at this year’s Cannes Lions International Advertising Festival.

Each luminary will write a handwritten response to their favourite question, before the Cannes Couriers personally deliver each letter back to that person’s agency.

With letters being such a precious yet lost art of communication, they’re sure to serve as special keepsakes between the Australian advertising community and some of the true legends of the industry.