BBH Asia Pacific sends Chuck on a mission

chuck.jpgThe irreverent and unflappable Chupa Chups mascot, Chuck takes his Life Less Serious message to infinity and beyond.

Armed with his trusty Chupa Chups, Chuck has a super-natural ability to go through any situation with an unmatched sense of 'unseriousness'; in this case being abducted by a tiny alien spaceship.

Douglas Hamilton, Deputy Creative Director, BBH Asia Pacific said, "For years now Chuck has kept the secret to himself. But this spot marks the dawn of a new chapter where Chuck will spread his Life Less Serious message across the known universe."

The worldwide phenomenon of Chuck gave rise to the creation of Chuck Studios earlier this year, a long-term commitment to leverage Chupa Chups' IP in social gaming and in doing so, supporting Chupa Chups 'Life Less Serious' idea.

Credits - Regional Executive Creative Director: Steve Elrick. Deputy Creative Directors: Adrian Chan, Douglas Hamilton. Engagement Planner: Lindsey Cummings. Strategic Planner: Alexis deMontaigu. Business Director: David Webster. Associate Account Director: Joanna Yeo. Account Executive: Samantha Dalton. Broadcast Producers: Daphne Ng, Richard Mayo-Smith. Post Production: The Mill. Audio: Fuse.


Bertilla said:

Life less serious meets life without any meaning.

Norris said:

None of the "Chuck" TV spots I've seen has ever risen above the mediocre to OK-ish level (and this is no exception). There may have been much better scripts that got canned, or killed off by global processes, to be fair. But I really have to congratulate BBH and the client on the Chuck Studios initiative. That's something that could be very exciting, if done right.

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