BBDO Taiwan play Chinese chess with M&Ms

To increase sales for the M&M’s Family Pack and increase the consumption frequency BBDO Taiwan created this game by utilizing the colorful coating of M&Ms combined with the nature of Chinese chess.

Credits – Executive Creative Director: Alex Lin. Creative Director: Tom Huang. Art Director: Peggy Chen. Copywriter: Popeye Weng. Account Directors: Jeremy Kuo, Grace Tsao.