BBDO Guerrero add to strategic planning offering

cristinapepperkaren.jpgBBDO Guerrero | Proximity Philippines has made some significant appointments and hires within its strategic planning and account management departments.

Pepper Feraren (middle) is appointed as the new Planning Director of the agency after a period working as strategic consultant at the Agency. He has previous experience of working at Ogilvy and BBH Singapore.

Cristina Buenaventura (left) has been promoted to the position of Deputy Planning Director and will support Feraren in the administration of the department. She has been with the Agency for over five years and has worked on J&J, Pepsico, Fonterra and Emperador amongst others, whilst overseeing many of the Agency's award-winning effectiveness papers.
Natalie Ang will also join the Agency's planning department from Ace Saatchi & Saatchi. She had worked at BBDO Guerrero | Proximity Philippines previously as an account manager until 2009.

Meanwhile, Karen Go (right) also returns to the Agency in the role of Group Account Director working on Fonterra Brands and The BaR. She had originally left the Agency in 2009 to work for Cowan Design as Client Service Director in Beijing and then in Vietnam and had most recently been Business Development Director in Singapore at Schwak and Anthem.

Tony Harris, Chief Executive at BBDO Guerrero | Proximity Philippines, said "Finding good strategic planners is a hard job wherever you are but finding ones that also fit culturally and philosophically with your Agency is equally challenging. We are delighted to have persuaded Pepper to join us here - he is a planner of great compassion and tremendous insight. He and Cristina, who herself has already done so much for the Agency's strategic reputation, will provide strong leadership for our talented department".

He continues, "I always believe that your good people never really leave, they only go out on loan and so I am delighted to welcome back Nats and Karen to the Agency. It is a testament to the quality of our output and the pull of BBDO that we were able to lure them back. The skills they have picked up on their travels will be very valuable".

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