Asia's Cannes Contenders - DDB Hong Kong

Campaign Brief Asia is asking agency networks to nominate some of their best chances at this year's Cannes Lions. Over the next two weeks in the lead up to the Festival we will be showcasing the work we hope will impress the judges.

Kikkoman-Tofu_s.jpgKikkoman - Tofu/Fish/Shrimp
How do we get consumers attention about the great value of our soy sauce when they are bombarded with the same messages at every corner. (See below for the full campaign)

Glad-Apple_s.jpgGlad - Apple/Pineapple/Melon
The challenge was to find a new and engaging way to tell the same old story that consumers has heard a million times over.
(See below for the full campaign)

TinMarket-Chicken_s.jpgTin Market Store - Cheap Chicken/Cheap Duck/Cheap Fish/Cheap Lamb
We decided that humour was the best approach to get our message to stick into our consumers mind and help us stand out from all the rational value messages that are out there already.
(See below for the full campaign)

FOE-Taxi Meter_2.jpgFriends of the Earth - Taxi Meter
The brief was to raise awareness of the increasing emissions that are choking Hong Kong under a haze of pollution, with taxis being one of the main polluters. We placed a card in a place it couldn't be missed: on taximeters. The card placed a '°C' symbol right next to the fare. So the further you traveled in a taxi, and the further the fare went up, the greater the rise in 'temperature' and the higher the real environmental cost of your journey.

Westone-Tunnel_s.jpgWestone - Tunnel/Train/Cafe
With Westone's noise isolating earphones, you hear nothing but pure music. They're so effective at blocking out noise, it's like being in a soundproof room.
(See below for the full campaign)






Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.