Asia’s Cannes Contenders – DDB Hong Kong
Campaign Brief Asia is asking agency networks to nominate some of their best chances at this year’s Cannes Lions. Over the next two weeks in the lead up to the Festival we will be showcasing the work we hope will impress the judges.
Kikkoman – Tofu/Fish/Shrimp
How do we get consumers attention about the great value of our soy sauce when they are bombarded with the same messages at every corner. (See below for the full campaign)
Glad – Apple/Pineapple/Melon
The challenge was to find a new and engaging way to tell the same old story that consumers has heard a million times over. (See below for the full campaign)
Tin Market Store – Cheap Chicken/Cheap Duck/Cheap Fish/Cheap Lamb
We decided that humour was the best approach to get our message to stick into our consumers mind and help us stand out from all the rational value messages that are out there already. (See below for the full campaign)
Friends of the Earth – Taxi Meter
The brief was to raise awareness of the increasing emissions that are choking Hong Kong under a haze of pollution, with taxis being one of the main polluters. We placed a card in a place it couldn’t be missed: on taximeters. The card placed a ‘°C’ symbol right next to the fare. So the further you traveled in a taxi, and the further the fare went up, the greater the rise in ‘temperature’ and the higher the real environmental cost of your journey.
Westone – Tunnel/Train/Cafe
With Westone’s noise isolating earphones, you hear nothing but pure music. They’re so effective at blocking out noise, it’s like being in a soundproof room. (See below for the full campaign)
