AFAA plans new initiatives in the region

After the Asian Federation of Advertising Associations (AFAA) first executive committee meeting, newly elected Chairman of AFAA Pradeep Guha (pictured) said “there was a sense of purpose and urgency at the meeting”.

Following its new mandate the Executive Committee of AFAA has planned a slew of initiatives that will be rolled out in the months ahead.

The first one is a skills re-orientation initiative to be held in September in Kuala Lumpur where young professionals will be exposed to a program that has been carefully crafted keeping in mind the needs of our profession. The Advertising Council of India (ACI) which represents India on the AFAA International Council will be setting in motion a process to send three young professionals representing advertising, media and marketing respectively to attend this program.

There will be a master class conducted by senior professionals with 30 students from countries all over Asia. This would provide a unique cross-cultural flavor to the program which would benefit the participants enormously.