101 finalists from 29 agencies make the cut into round 2 of the 2012 Australian Effie Awards

EffieAwards.jpgAustralia: The Communications Council today announced the campaigns that have made round two of Effie judging. 

A total of 101 finalists, from 29 agencies, are now competing for advertising effectiveness awards across 18 categories.

View the 2012 Effie Award Finalists Round 1- Effies 2012 Finalists.xlsx

View the 2012 Effie Award Finalists IN AGENCY ORDER Round 1 - Effies 2012 Finalists - Agency.xlsx

Says Matthew Melhuish, Effies chairman: "It's great to see half the entries progress to Round Two and I'm especially pleased to see strong finalists in the newly introduced Short Term Effects and Transformational Digital Business Platform categories.  The papers chosen make insightful reading, detailing enormous challenges, clever thinking, strong ideas and outstanding results. I look forward to finding out which of them withstand the Judges' scrutiny at Round Two."

Colin Wilson-Brown, chairman of judges added: "I'd like to thank the 80 Judges for their generosity in time and experience in judging this round of the fourth annual effectiveness awards. The Finalists have had to demonstrate strong cases to get through to this point but the next phase will really test their arguments and results. Round Two of Judging will take place on June 19 by a panel of 48 senior marketers and industry experts."
 
The Effie winners will be announced at a gala dinner in Sydney on Thursday September 6.

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