67 Asian entries make the cut at the Shortlist stage of Direct and Promo + Activation Lions

36 Asian entries have made the cut at the Shortlist stage of the Direct Lions while 31 entries are through in the Promo & Activation Lions.

Japan leads the way with 16, followed by South Korea with 14, India 12, Singapore 7, China 5, Thailand 5, The Philippines 3, Malaysia 2, Indonesia 1 and Hong Kong 1.

A world total of 227 entries made the cut in the Direct Lions, while 251 made it though to the shortlist stage of the Promo & Activation Lions.

VIEW THE DIRECT SHORTLIST:  Direct Shortlist – CL2012.xls

VIEW THE PROMO & ACTIVATION SHORTLIST:  Promo & Activation Shortlist – CL2012-1.xls