Patrick Searle appointed Social@Ogilvy Director

Patrick Searle has joined Ogilvy in Indonesia as Head of Social@Ogilvy. In this newly created role, Patrick will lead the new Social@Ogilvy Indonesia practice, and will work closely with the different agency disciplines to help accelerate their adoption of social media solutions on behalf of their clients.

A digital specialist with in-depth experience in China and South East Asia, Searle was responsible for growing W+K Shanghai’s social media capabilities and ran digital and social media campaigns for Nike, Umbro and Fiat. Prior to that, as CIC’s (a WPP company) Business Development Manager, he helped promote and develop China’s social media industry and advised multiple Fortune 500 clients as to their social media and social business strategy.

“This high calibre appointment highlights the crucial role Indonesia plays in our regional and global social media offering,” said Thomas Crampton, Asia-Pacific Director of Social@Ogilvy. “In Patrick, we have an entrepreneurial leader and digital visionary to grow our business and lead innovation with impact well beyond South East Asia.”