One Show releases shortlist for Entertainment Awards; BBH Asia Pacific net two finalists
BBH Asia Pacific has two of Asia’s total of nine finalists at this year’s One Show Entertainment awards. BBH’s finalists were both for Singapore Tourism Board. Other agencies to get single shortlists were Hakuhodo Kettle Tokyo, JWT India, Ogilvy Beijing, Party Tokyo, W+K Shanghai, Saatchi & Saatchi China and Leo Burnett Bangkok.
The prestigious Gold, Silver and Bronze Pencil awards will be revealed June 13, 2012, when the advertising and the Hollywood entertainment communities gather for the awards presentation hosted by “Supersize Me” and “The Greatest Movie Ever Sold” filmmaker Morgan Spurlock at the new Museum of Flying in Santa Monica, CA.
Conceived and produced by The One Club, One Show Entertainment is the first and only awards competition dedicated to honoring the agencies, production companies, network/cable TV channels, film studios and clients creating and producing branded entertainment. Since its launch in 2008, the awards competition has grown in industry popularity, this year more than doubling submissions, with entries received from 35 countries across the globe.
Top One Show Entertainment finalists by country ranking are:
USA – 112
Australia – 15
Canada – 8
UK – 8
Germany – 6
“Today’s consumers are actively seeking out compelling and engaging branded entertainment,” said Kevin Swanepoel, president and interim CEO at The One Club. “It makes perfect business sense that advertising agencies have adopted this new strategy and expanded their offerings, joining forces with media and entertainment companies to create and distribute more branded entertainment across devices, from TV and motion picture screens to mobile phones.”
A complete list of all One Show Entertainment finalists can be found at www.oneclub.org