McCann Worldgroup Indonesia hires Gary Caulfield as their new executive creative director
McCann Worldgroup Indonesia has pulled off a major creative coup hiring Gary Caulfield as executive creative director, effective immediately.
Caulfield (pictured) is highly regarded in the local Indonesian market and is a passionate supporter and nurturer of local Indonesian creative talent. Caulfield will work closely with Berndt Soderbom, McCann Worldgroup’s president director to strengthen and drive creative excellence for the agency’s expanding client list.
“Talent is our top priority. Gary’s deep knowledge and creative insight into the Indonesian market, having been based here for 12 years, will be an invaluable asset to our clients’ business, as well as our own, as we continue our transformation to bring creativity and innovation back to the agency’s core,” said Berndt Soderbom, McCann Worldgroup’s president director.
Prior to joining McCann Worldgroup, Caulfield was Group ECD at Ogilvy Indonesia, a position he held for the last nine years. He resigned from Ogilvy in November last year having steered the agency to its best creative performance in Cannes in 2011.
Commenting on his appointment, Caulfield said: “I’m excited to be joining McCann Worldgroup, their impressive client portfolio, passion and energy for collaborative thinking lays a strong foundation for developing breakthrough integrated marketing solutions for our clients’ brands.”
Caulfield’s approach is to build depth of expertise within his teams. He has hired and mentored countless young Indonesian creatives, which resulted in his last agency being recognised for winning Indonesia’s first global and effectiveness awards for Nestle. Campaign Brief Asia also named the agency Indonesia’s ‘Agency of the Year’ three years running.
McCann Worldgroup Indonesia handles some of the countries leading brands, including: Nestle, Coca-Cola, L’Oreal, Pizza Hut Delivery, Smartfren and Cussons.
“With consumer confidence strengthening and attractive growth predicted for the market — in light of the European economic woes — Indonesia remains one of the region’s growth engines, providing enormous opportunities for our clients businesses as well as our own,” said Soderbom.
Caulfield replaces Randy McConnell.
8 Comments
congrats mate
McCanns have done well to get ya! Well done, Fella!
Do dat voodoo you do so well!
Excellent. Congratulations Gary.
A notorious Jakarta role that is easier on one’s balls than holding onto a bucking bull. Absolutely no disrespect to Gary, but even with his Indo experience, I’d give him six months. Many ECDs have lasted less.
Congrats to you Gary. Now you can do your work and not worry about the scam which we all know you hated.
Well done mate
All down under are proud of you!
One companies loss is anothers gain and it is huge on both sides!
Your previous employer deserves to feel the pain!
Go Cats!
Worked with you once ages ago. SO glad you’re away from all those bogus Martix points. They have their own ranking system inside Ogilvy guys. It’s on our bloody dashboard so you can check you points anytime of day or night. Gary always had a huge laugh about that one. Congrats again!!!!!